All work
The Quirky Candy Company: 820% increase in website traffic

The Quirky Candy Company 🍬

A whole new e-commerce experience for a candy brand that never stops changing.

The Quirky Candy Company has sweets, snacks and drinks coming in from all over the world, and when new stock lands, it tends to move pretty quickly.

The old website wasn't really built around that. So we got to work on a complete rebuild, making the whole experience much easier to browse, shop and manage.

  • Web
  • Content
  • Creative
  • Paid

What we did πŸ‘‡

Rebuilt the website πŸ’»

A brand-new ecommerce site built around product discovery, smoother browsing and a much easier checkout experience.

The Quirky Candy mobile website showing its Sugar Monster hero, shop links and mobile navigation

What we did πŸ‘‡

Made stock management easier βš™οΈ

We built a custom admin system so the team can add products, update information and remove sold-out stock without needing a developer.

A Quirky Candy presenter opening a box of imported snacks in the shop

What we did πŸ‘‡

Created content people actually want to watch πŸŽ₯

UGC-style product reactions, taste tests, new arrivals and short-form content gave the brand plenty of ways to show off the products.

Quirky Candy Australian Mystery Box product video
A Quirky Candy presenter tipping a snack packet toward her mouth during a taste-test sceneA Quirky Candy presenter reacting while holding a snack packet beside the shop shelvesFinished Quirky Candy social artwork featuring a presenter holding Dr Pepper cansFinished Quirky Candy social artwork introducing an Australia Mystery Box

What we did πŸ‘‡

Put paid behind the best stuff 🎯

Meta and Google campaigns tested different products, creative, audiences and messaging, with the strongest performers getting more behind them.

Quirky Candy unboxing video showing its sweets and snacks
Quirky Candy Asia Mystery Snack Box creative with the Sugar Monster and a home-delivery messageQuirky Candy Snickers Candy Pop promotional creative with a Shop Now call to action

The numbers πŸ“ˆ

Increase in website traffic
820%
Landing page view rate
92.79%
Click-through rate
5.43%

The result πŸš€

A completely new ecommerce experience, a much easier way to manage the catalogue, and a site that's built to keep up as the business grows.

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