All work
Big Buns, Falafel Guys and Six Slice campaign highlights at Northern Market

Big Buns, Falafel Guys & Six Slice πŸ”

Three Northern Market brands. One serious social glow-up. πŸ”₯

The food was already doing the talking. The social feeds? Not quite.

Big Buns, Falafel Guys and Six Slice all had their own look and feel, but the online presence wasn't as strong or consistent as the brands deserved.

So we gave all three a proper refresh.

  • Web
  • Content
  • Creative

What we did πŸ‘‡

Refreshed the socials πŸ“±

New profile imagery, story highlights and a more consistent look across Instagram, Facebook and TikTok.

A person beside the illuminated Six Slice sign at Northern Market
Sauce being drizzled over a Big Buns burger at Northern Market
Falafel Guys food preparation at Northern Market

What we did πŸ‘‡

Shot loads of content πŸŽ₯

Professional food photography, product shots, Reels and TikToks basically making the food look as good online as it does in person.

Two burgers and loaded fries photographed on a wooden Northern Market table
A person preparing a dish at a Northern Market food counterA smiling person holding prepared dishes behind a Northern Market food counter

What we did πŸ‘‡

Built dedicated landing pages πŸ’»

Each brand got its own landing page, making it easier for people to find out more and take the next step.

Falafel Guys landing page with its Come Hungry Leave Happy headline and food photography
Big Buns landing page with its pink branding, burger photography and order links
Six Slice landing page with its A New Angle on Pizza headline and yellow navigation

What we did πŸ‘‡

Got people talking πŸ‘€

We ran secret menu campaigns across Leeds, followed by micro-influencer outreach to get the brands in front of even more hungry people.

People at a Northern Market food counter with prepared ingredients in the foreground

The numbers πŸ“ˆ

Social results

Social impressions
641,602
People reached
326,890
Engagements
17,389

Influencer campaign

Total views
373,538
Engagements
27,243
Shares
5,004

And the influencer campaign is still going! πŸ‘€

The result πŸš€

Three brands went from inconsistent online presences to looking like they belonged alongside the food they were serving.

And we weren't done after the first week.

β€œWorking with Jess and the team at Orrest has been a fantastic experience. Jess is proactive, reliable and always available whenever we need advice or support. The team genuinely cares about our business, constantly brings fresh ideas and goes above and beyond to help us achieve stronger results. Her communication is excellent, and it truly feels like she is part of our team rather than an outside agency. We couldn’t recommend her and the company highly enough.”

Ahmed

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